Enjoy exporing Corporate Anthems
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And now - India!
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Corporate anthems are nothing new. In fact, there's more of them than you probably realize.
But to see the whole picture, we must go back to the era of the “company man”. Back then, a corporation was as much a caretaker as an employer. Companies would provide a pension and perhaps also a stipend for widows. The employee would, in turn, give his lifelong allegiance.
In more recent times, the corporate anthem became most commonly associated with 1980s Japanese corporate culture. This gruelling era — having given rise to the term karoshi for “death by overworking” — led employees to unquestioning loyalty, utmost dedication and devotion to employers.
According to a 1985 research paper on the psychological impact of Japanese company songs on employees, it was not uncommon to see “plant workers as well as office employees start their day with the company song, exercise with it during the short mid-day recess, and even finish their work with the company song.”
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